When a financial app creates doubt, users don't retry. They leave.
I redesigned the funding and sending flows for users aged 40–65 encountering crypto for the first time. For that user, clarity and reassurance aren't nice-to-haves. They are the product.
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CONTEXT
First designer in six years. Starting from nothing.
I was the first designer in ByteWallet's six-year history. There was no system, no flows, no visual identity. What existed was a template-based product built without a design perspective. I inherited real users, real money moving through a broken interface, and no foundation to build on.
THE PROBLEM
Confusion in a financial app doesn't just frustrate. It costs.
Our core user was not a crypto trader. They were between 40 and 65, arriving through ATM placements across the US or Facebook ads, many using crypto for the first time. Four failure points kept surfacing.
SUPPORT TICKET
"Working with Cecilia made design handoff incredibly smooth. Her UI components were consistent and scalable, and her attention to user flows saved us time during implementation."
Sebastian Fabara, Lead Software Engineer, Bytefederal
DESIGN APPROACH
Audit first. Design where the friction actually was.
Before touching any UI I audited the existing flows to identify exactly where users were carrying cognitive load the product should have been carrying. The goal wasn't aesthetic improvement — it was functional clarity at each decision point.
The redesign had real constraints. Financial compliance required confirmation steps at fixed points that couldn't be removed or reordered. Legacy systems meant fee data couldn't surface dynamically — fee disclosure had to happen at the review screen rather than updating live as users typed. Every constraint shaped a decision.
The redesigned interface and improved user flows helped communicate the product’s core value more clearly, resulting in a more intuitive experience that strengthened user trust and increased engagement across key features.
The previous ByteWallet experience suffered from unclear hierarchy, fragmented flows, and inconsistent interaction patterns across the app.
Core actions like sending and receiving money required unnecessary steps, while secondary features competed for attention on critical screens.
As the sole designer, my challenge was to simplify the experience without limiting functionality, while creating a system that could support future growth.
"Working with Cecilia made design handoff incredibly smooth. Her UI components were consistent and scalable, and her attention to user flows saved us time during implementation."
Sebastian Fabara, Lead Software Engineer, Bytefederal
The redesigned interface and improved user flows helped communicate the product’s core value more clearly, resulting in a more intuitive experience that strengthened user trust and increased engagement across key features.
